ABOUT THE PROCESS

There are typically at least 3 phases when we work together – Brand Strategy, Identity Design, and your Website.

BRAND STRATEGY

Brand strategy is a collaborative process where I gather information from the expert – YOU! We’ll schedule a virtual meeting where you can let me know all about your business, and I’ll have a chance to ask in-depth questions about your processes, customer base, and goals.

Then I’ll research and put together some points of reference that will guide the design, marketing, and customer focused areas of your brand.

When we’ve solidified the brand characteristics, you’ll receive a brand strategy guide and we can move on to design.

identity design

With a completed brand strategy, I’ll pull together visual inspiration in the form of moodboards and stylescapes that inform the visual direction that best suits your business and brand goals. This stage involves presenting a creative direction, getting your feedback, and then producing visual assets. This includes everything from logo and alternates and sub-marks, color selection, typography, and supporting visuals such as patterns and illustrations or photos.

responsive website

Website design and implementation that is focused on your user experience, while highlighting products and services to increase conversion. We’ll have a brief meeting at the start of this process to understand your primary and secondary users, intent, and your priorities. Following best practices and the visual branding systems laid out in the previous phase, I’ll draft and present the website concept. Upon approval, I’ll build the site within WordPress with your own hosting. We’ll wrap up with a website launch and a walkthrough showing you how to manage content within the site.